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‘Beyond 22 Yards 2024 – IPL’s Legacy and WPL’s Vision’
We are pleased to present this year’s edition of the Women’s Premier League (WPL) and Indian Premier League (IPL) Valuation Report 2024, titled “Beyond 22 Yards 2024- IPL’s Legacy and WPL’s Vision”. This is a consolidated report that provided the valuation of IPL and WPL ecosystems as well as the brand ranking of the IPL teams.
The valuation numbers of IPL, for this year are bound to surprise everyone. Satiate your curiosity and download the report here.
There are two thematic sections of the report that explore potential future scenarios within the WPL and IPL ecosystems. The first article analyses the shifting viewership trends, particularly the increasing viewership of the IPL on digital platforms. The second article delves into traditional metrics while emphasizing the critical role of brand identity in enhancing team valuation, particularly within the WPL.
The first article analyses the shifting viewership trends, particularly the increasing viewership of the IPL on digital platforms. It discusses the future of IPL’s digital and TV viewership, noting how digital platforms are enhancing fan experiences through real-time analytics, interactive content, and innovative camera angles that offer better game perspectives. The article also examines how these trends might impact traditional TV viewership and alter the central revenue pool, especially considering the significant contribution of media rights.
Find answers to some of the questions that come to your mind.
What are the reasons for these surprising numbers?
Have these kinds of numbers ever been reported before?
What does the future look like with the changes happening in the media industry?
The second article delves into traditional metrics while emphasizing the critical role of brand identity in enhancing team valuation, particularly within the WPL. It discusses how a strong brand identity can positively impact revenue streams through sponsorship deals, merchandise sales, and more. The article highlights the opportunity for WPL teams to capitalize on increasing public awareness and growing interest in women’s cricket to build a brand that resonates with audiences beyond the field.
We are sure you would enjoy reading the report which has many sights for everyone. We recognize that cricket in India transcends mere statistics; it embodies passion, dreams, and aspirations. Beyond 22 Yards’ stands as a valuable resource for all stakeholders, from devoted cricket enthusiasts to savvy business professionals.
Read about our study here..
In case you are interested in getting more details about the analysis,
we request you to reach out to
The Editorial Team
Ayush Saraf
Editor
Richa Gupta
Marketing
Research and Modelling
Naman Khurana
Nirvan Abad
Rakshan Bhat
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D and P Advisory is a premier valuation services provider and a boutique transaction advisory firm started with an aim to provide high-quality consulting services.