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D and P Advisory Launches
“Beyond 22 Yards” – IPL Valuation Report 2022
We are pleased to launch the 2022 edition of ‘Beyond 22 Yards’-IPL Valuation Report, our first comprehensive valuation study related to the Indian Premier League (IPL).
The IPL ecosystem value has increased dramatically over the past year, increasing by ~90% in INR terms from the year 2020.
IPL is now a DECACORN!!
IPL Ecosystem has been valued at USD 10.9 billion, as compared to over USD 6.0 billion in 2020.
IPL’s 2022 season has been a truly memorable one with the fans back in the stadia, celebrating every moment. More than 1,00,000 fans thronged the Narendra Modi Stadium where the Gujarat Titans capped a fairytale first season by outplaying 2008 champions Rajasthan Royals in a low-scoring final. Along the way, we were privileged to watch some captivating games throughout the season.
IPL 2022 was also a season of surprises. It saw the rise of two new teams – Gujarat Titans and Lucknow Super Giants, the latter also making it to the playoffs in their debut season even as two of the league’s most successful and popular franchises, Mumbai and Chennai, finished at the bottom.
Below are some of the highlights from our report-
- The biggest (and a very closely contested) event this time was the auction of the IPL media rights for the upcoming five-year cycle from 2023 to 2027. For the first time in IPL history, media rights were spread among different broadcasters. Star India and Viacom were the winners of the auction, grabbing television and digital rights, respectively. At USD 6.2 bn, this broadcasting rights deal makes IPL the second biggest sporting league in the world, on a per match basis.
- The increase in the number of matches going forward from 74 to 94 over the next cycle and the newly signed broadcasting deal at the league level were the primary contributors to the jump in the IPL ecosystem value.
- With the setting up of two new teams this season, BCCI earned a staggering USD 1.6 billion dollars.
- The imprint of IPL is growing with Indian IPL franchise owners going out and investing in other cricking leagues in different countries.
- The owners of the current IPL franchises have shown interest in leagues other than cricket not just in India but abroad also. Investments are being made with a strategic motive to invest in certain popular sports in certain countries, like Cricket in India, Football in Europe, Rugby in New Zealand & Volleyball in Italy.
Do read the report in detail to know more about the growth of IPL and the opportunities and challenges it faces.
We hope you enjoy reading the report.
Read about our study here..
The Editorial Team
Ayush Saraf
Editor
Anuj Garg
Research & Modelling
Srishti Chopra
Research & Modelling
Naman Khurana
Research & Modelling
Richa Gupta
Marketing
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D and P Advisory is a premier valuation services provider and a boutique transaction advisory firm started with an aim to provide high-quality consulting services.