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Beyond 22 Yards – ‘The Power of Platforms, The Price of Regulation’ – an IPL & WPL Valuation Report for the year 2025’
We are pleased to present this year’s edition of the Women’s Premier League (WPL) and Indian Premier League (IPL) Valuation Report 2025, titled ‘Beyond 22 Yards – ‘The Power of Platforms, The Price of Regulation’
This is a consolidated report that provided the valuation of IPL and WPL ecosystems as well as the brand ranking of the IPL teams.
The valuation numbers of IPL, for this year are bound to surprise everyone. Satiate your curiosity and download the report here.
This has been a landmark year for the IPL, one that combined sporting drama with structural disruption. The season reminded us why the IPL remains the most-watched cricket league in the world, drawing over one billion viewers across TV and digital platforms, with digital audiences now surpassing television for the first time.
If the IPL is grappling with maturity and recalibration, the WPL is still in its growth arc. In its third season, the league has proven that women’s cricket is no longer an experiment but a premier sporting platform in its own right. Stadiums were filled across expanded venues, with travel data showing surges in bookings to WPL host cities during match windows. Television ratings jumped by ~150% year-on-year, and digital viewership grew by ~70%, in the opening game of WPL 2025. The overall Television viewership increased by ~142% year on year, making the WPL one of India’s fastest-growing broadcast properties
The title of this year’s report, “Beyond 22 Yards 2025: The Power of Platforms, The Price of Regulation,” reflects the twin forces that have defined Indian cricket’s commercial landscape over the past year. The ‘Power of Platforms’ captures how JioStar’s consolidation has transformed the media rights ecosystem, altering the balance of competition and value creation.
The ‘Price of Regulation’ highlights how the RMG ban—though well-intentioned—has reshaped sponsorship and advertising flows, leaving both leagues to reimagine their commercial engines. Together, these forces underscore a new reality: the business of cricket is no longer driven only by what happens on the pitch, but equally by the platforms that deliver it and the policies that govern it.
The report also carries insightful inputs from prominent personalities from the field of cricket including Harsha Bhogle (Leading Commentator from India), Satyam Trivedi (CEO of GMR Sports) and James Howlett (Representing Emerging Media Ventures, the majority owners of Rajasthan Royals). Harsha Bhogle shares his thoughts on the IPL & WPLs future, its impact on Indian society, the shifting dynamics of franchise loyalty, and the league’s role in shaping cricket’s global narrative. James and Satyam shares insights on the ownership model, the shifting IPL media and sponsorship landscape, the rise of women’s cricket, and how the Royals and Delhi Capitals respectively are shaping their long-term identity and global journey.
Hope you enjoy reading it as much as we have enjoyed putting it together.
Read about our study here..
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